Despite facing a €2.4bn antitrust fine from the EU, a scathing expose on making money from terrorism content, and an enquiry into tax avoidance, Google has claimed the top spot in YouGov’s first ever brand health rankings.
Fighting off stiff competition from the likes of Adidas, Facebook and Amazon, the study – which measured the customer perception of firms across several metrics including quality, reputation and value – found Google performed best across the board, with sister company YouTube clocking in at second place.
Tech brands largely dominated the list, with Facebook coming in third, Read full story ›
Source: The Drum
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