By Shawn Lim
DDB has announced the appointment of David Shaw as chief strategy officer to head its brand consulting and planning divisions in Singapore.
Shaw was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, before co-founding a challenger brand consulting practice trained by and aligned with Adam Morgan of ‘EatBigFish’.
The Singaporean, who had three different stints with JWT in Canada and Singapore, will be reunited with former JWT colleagues Neil Johnson (creative chairman), Chris Chiu (chief creative officer), Joel Chin, Chris Lim and Chew Ping Nan (creative group heads) at DDB.
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Source: The Drum