Although B2B marketers are increasingly reliant on marketing automation technology, consumer-oriented businesses increasingly see the need to adopt automation technology, despite the cost.
According to eMarketer, whick cites recent data from agency Bold Digital and marketing tech firm SimilarTech, enterprise companies account for 41% of all brands using marketing automation worldwide in 2016 because business-to-consumer (B2C) sales cycles tend to be much shorter. However, B2C marketers are increasingly looking to automation, particularly in the internet and telecom space, which now accounts for almost ten per cent of those using automation.
Other industries using marketing automation Read full story ›
Source: The Drum
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