Dentsu Aegis Network is intensifying its APAC growth. After inking a group-level partnership with the Interactive Advertising Bureau (IAB) of Singapore, it has acquired Sokrati, a data-driven performance marketing business in India.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “India is the fastest growing large economy in the world. It is on track for 400 million smartphone users, making it second only to China, and has emerged as a major ecommerce market.”
The acquisition allows Dentsu Aegis Network to continue to roll out the Merkle brand in Asia Pacific, after it acquired the Read full story ›
Source: The Drum
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