By John McCarthy

Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde.

While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails.

The co-branded campaign will see the Stoli feature prominently in the movie, bolstered by a multimedia campaign running through August that encapsulates activity on TV, out of home, print, digital ads and social media.

Furthermore, the studio has partnered with Pandora Read full story ›

Source: The Drum