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Deezer ‘Dare to Discover’ campaign challenges musical stereotypes with help from the Bearded Dame

on Jul 27, 2017 | 0 comments

By John McCarthy

Deezer is celebrating diverse artists and creatives in its latest marketing campaign, ‘Dare to Discover’. The multi-part series kicks off following the life of ‘the Bearded Dame’ Harnaam Kaur.

The 26-year-old Londoner tells tales of her development as a person while dealing with polycystic ovary syndrome which has resulted in her growing, and eventually embracing, facial hair. In the five-minute video from creative agency Attention Seekers, Harnaam touches down with musician friends, Jayana, Vic Santoro, Darius Vernon and Shadez The Misfit.

Kaur said: “Music is very personal and it can mean something different to each and every person. You can Read full story ›

Source: The Drum