O2’s chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand’s chief marketing officer, Nina Bibby, believes O2 itself has managed to alleviate thanks in part to a focus on brand purpose.
The firm’s parent company Telefónica has just unveiled a robust set of financial results for the most recent quarter of the year, with revenues up the UK by 2.6% year-on-year. However, speaking at a dinner on Wednesday evening, Evans outlined the challenges faced by the industry in instilling a sense of trust Read full story ›
Source: The Drum
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