A quick glance through #tonedeaf on Twitter reveals example after example of celebrities, politicians and brands getting slammed for tasteless decisions that clearly do not consider the larger context – something of a bad optics shame machine. There is even a quite macabre episode of Netflix‘s Black Mirror covering the topic.
For better or worse, social media has given a prominent voice to these judgments. Regardless of the size of the brand you manage, embracing cultural awareness on a global level and adding someone with a background in social science – an anthropologist or sociologist – to Read full story ›
Source: The Drum
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