On the heels of Pride Month this past June, there is still a feeling among LGBTQ+ Americans they are at risk of losing hard-fought social and legal gains.
According to the Human Rights Campaign, in its annual HRC Buyers’ Guide, positive portrayals of LGBTQ+ individuals can send a powerful message of inclusion to a group that is brand saavy and tend to be young, and are increasingly “hetero- sexual flexible” indicating an affinity with LGBTQ+ themes and lifestyles. The survey notes that brands can reach this community by both enforcing non-discrimination policies and procedures within Read full story ›
Source: The Drum
Industry News
