By Kyle O'Brien

Converse is helping kids gear up for school with a new collection of apparel, shoes and backpacks, with a gif-heavy campaign featuring Stranger Things star Millie Bobby Brown that starts today (July 27).

‘First Day Feels’ highlights the butterflies kids get building up to that first day of school. The concept of the campaign by Big Spaceship banks on the fact that everyone’s had those feelings, adults included – whether starting a new career or moving to a new place. Big Spaceship brought it to life with content geared to illustrate the first day feels, with Converse there every step Read full story ›

Source: The Drum