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The impossible dreamer: Honda's 00s marketing head on the birth of viral content, metrics and finding W+K

on Jul 28, 2017 | 0 comments

By Katie Deighton

honda

Chris Brown, Honda‘s marketing director throughout the brand’s ‘Dream Factory’ decade of the 00s, left his company of 23 years not to jump ship to another carmaker, or spend the rest of his days consulting in a suit, but to compose a symphony.

“I took two years out to write it,” he said, ahead of Double Concentrate‘s first Digital Dojo event, at which he was speaking. “It’s probably absolutely terrible but I’ve always wanted to do it, so I took the time to do it.”

Now out of the client-side game since 2011, Brown is eager to delve into stories Read full story ›

Source: The Drum