By Ayesha Salim

Marketers have never been under more pressure to clean up the murky media supply chain. As a result, The Drum will explore how DSPs, agencies and publishers intend to deliver transparency to clients beginning with an industry survey starting today (28 July).

The research survey, in partnership with Rubicon Project, will focus on transparency in online ad buying and the findings generated from the survey will form the basis of The Drum Market Insight Report – Transparency in Online Advertising.

Transparency is a major topic in the industry and according to Forrester’s research findings, U.S marketers Read full story ›

Source: The Drum