By Ian Haworth

Today’s creative directors need to do much more than creating. Now we’re as much curators of concepts, information, technologies and ideas that make the creative output perform better.

Our role as curators means we have to become modern day Medicis (just without the assassination attempts!). We have to know a little about a lot, becoming experts in everything and ensuring we understand how newer, forever-growing channels like AI, VR, social media and more all operate. We need to establish ourselves as trusted partners – which even means sourcing skills from outside the agency – that can be relied upon to ignite Read full story ›

Source: The Drum