By Taruka Srivastav

WATConsult, part of Dentsu Aegis Network and Motilal Oswal, a financial service company have launched a digital campaign called #TheOnlyTIP.

The video features famous stand-up comedian Mallika Dua and the Man From
Motilal Oswal (MFMO) Manav Kaul. Mallika Dua plays the role of a fallen victim to unsolicited advice. The benefits of TIP ( Target Investment Plan), a goal based investing platform are also highlighted in the video.

Rajiv Dingra, founder and CEO, WATConsult said:“Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break Read full story ›

Source: The Drum