By John Glenday

Social media might be a rising star but when it comes to electioneering political parties might find their time best served by investing in the more traditional mediums of newspapers, according to a new poll of voter attitudes conducted by YouGov.

When 1,600 Britons were quizzed over which platform was most likely to influence their vote some 23% cited printed publications as being something which could sway their vote one way or the other, versus 18% who vouched for social media in a similar way.

Amongst other such nuggets it was found that amongst 18-24 year Read full story ›

Source: The Drum