As we enter the holiday season I thought it would be timely to review how different tourist boards lay out their pitch to get a higher share of the global travel market.
Some years ago when my creative partner, Alan Jarvie, and I were at M&C Saatchi we got to work on what was perhaps the world’s toughest marketing brief: how to get people to get back on a plane to visit the US after 9/11. Alan’s brilliant solution “You’ve seen the movie, now visit the set” leveraged all the imagery that was already in people’s heads about America, Read full story ›
Source: The Drum
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