Amazon has intensified its expansion strategy in India to keep ahead of rival Flipkart. Amazon Prime Video announced an exclusive content deal with Bollywood actor Salman Khan’s company Salman Khan Ventures.
Amazon India earlier signed a new deal with Warner Bros to stream high-quality films and first-rate television series.
Nitesh Kripalani, director and country head, Amazon Video India, said, “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video are Read full story ›
Source: The Drum
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