By John Glenday

Rebecca Daugherty has been handed the reins to ABC’s promotional activity after being appointed as executive vice president of marketing by the US television network.

Replacing former marketing chief Marla Provencio in the hot seat, Daugherty moves from her previous role as vice president of dramas, movies and specials for ABC marketing having also spent time with the marketing team at Fox television network.

ABC president Channing Dungey said: “As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABC’s most successful and memorable marketing campaigns. She’s a gifted Read full story ›

Source: The Drum