Condé Nast is rolling out further Vogue editions on Snapchat Discover and recruiting a dedicated Vogue International Discover team following the debut of Vogue Paris last month.
British Vogue launches on the platform today (1 August), with the first edition to include an exclusive interview with newly-appointed editor-in-chief Edward Enninful on what is his first official day in the role. It will also include interactive features, styling tips, product roundups and some iconic Vogue photography.
The fashion bible inked its first deal with Snapchat in Europe last month for Vogue Paris. The French magazine Read full story ›
Source: The Drum
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