By Alex M H Smith

Haven’t our mothers always told us that the best way to get people to like us is simply to be ourselves?

The wisdom of this old cliché can take a long time to dawn on us, but at some point in our lives we tend to wake up to the fact that nothing is less attractive than trying to be something we’re not; and any type of person can be cool so long as they occupy that type wholly and with integrity.

It seems, however, that no matter how old brands get, this realisation never quite hits them; even if they have Read full story ›

Source: The Drum