By Jessica Goodfellow

Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account Wins

McDonald’s has awarded Leo Burnett‘s London office its global sports sponsorship activity for next year’s football World Cup.

The Publicis Groupe agency, which works on McDonald’s UK business, won the account for the fast-food giant’s FIFA World Cup sponsorship after pitching against other roster agencies.

Leo Burnett has been tasked with developing a global communications campaign that will roll out for the tournament, which kicks off in June 2018.

UKTV has agreed a deal with Omnicom Media Group that will see five Read full story ›

Source: The Drum