Global communications service group WPP announced the formation of WPP Health and Wellness back in February with the ideology of uniting its “broad capability” under one banner to “significantly advance its [offering] and partnership with clients across the spectrum of health and wellness.”
Ahead of his judging post for The Drum B2B Brave Awards, WPP Heath and Wellness’ chief digital officer, Ritesh Patel explains his thoughts on Google Glasses in B2B and how combinations of innovations, like account based marketing (ABM) and new technologies enable them to upscale B2B and is Read full story ›
Source: The Drum
Industry News