Channel 4, in partnership with VisitScotland, will be inviting viewers to take part in and direct a series of five ads for a first-of-its-kind interactive campaign on E4.
The 60-second spots will focus on the escapades of six young people as they travel across Scotland.
The five-day event will kick off on Monday 11 September at 10.15pm, the ad break during matchmaking show Celebs Go Dating, with the first ad inviting viewers to vote for the activity that the six travellers will undertake the following day.
Viewers can vote for the activity via a Twitter poll, which will remain Read full story ›
Source: The Drum
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