By Andrew Eborn

In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it’s the turn of Twitter Peek.

As we #celebrate the 10th anniversary of the #hashtag debut on Twitter by tittering at people’s twitterings with fond memories of #Susanalbumparty and #Sheeranalbumparty, it seemed #timely to look at #OctopusTVFailureAwards nominee the Twitter Peek…. #erOKThen.

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Source: The Drum