By Michael Feeley

In 2017, most of us are now familiar with the concept of ‘content marketing‘ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time are among the benefits most frequently mentioned.

However, it could be argued that the some of the most important, but frequently overlooked, benefits that accompany the use Read full story ›

Source: The Drum