Airbnb’s global chief marketing officer is in the midst of creative review but says the management consultancies are not in contention, believing they’re incapable of retaining great creative talent.
After snapping up dozens of marketing agencies, the likes of Accenture and Deloitte are increasingly encroaching into ad land’s turf. However, one major criticism – mainly from the camp of traditional holding groups – has been how they will attract and retain creative talent in what is a comparatively corporate environment.
Interpublic Group chief executive Michael Roth said simply: “You need special individuals on the creative Read full story ›
Source: The Drum
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