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A PR performance? Taylor Swift shakes it up with her shock and awe online eclipse

on Aug 22, 2017 | 0 comments

By Richard J. Hillgrove VI

Taylor Swift has left her fans in shock and awe with her social media and website blackout that was perfectly timed to coincide with yesterday’s total eclipse of the sun.

On Friday 18 August, she wiped her digital slate clean. Her entire posting history vanished in a puff of smoke and, just as suddenly, she’s following no one.

Her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends are all left in limbo, watching, waiting and wondering what life could possibly be like without their window on the world of their beloved pop star, Tay.

The singer Read full story ›

Source: The Drum