By Lisa Lacy
According to a recent study from media and technology company Morning Consult, 36% of 18-to-29-year-olds would likely subscribe to the upcoming Disney streaming service.
That’s versus 23% of the US population as a whole.
Disney recently announced its plan to pull its content from Netflix in favor of its own offering, which will include new releases like Toy Story 4 and Frozen 2, as well as Disney classics.
Of the millennials who said they would subscribe to the Disney service, 58% said they would use it in addition to other streaming options, versus 34% who Read full story ›
Source: The Drum