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More than one-third of millennials say they’ll subscribe to Disney’s streaming service

on Aug 22, 2017 | 0 comments

By Lisa Lacy

According to a recent study from media and technology company Morning Consult, 36% of 18-to-29-year-olds would likely subscribe to the upcoming Disney streaming service.

That’s versus 23% of the US population as a whole.

Disney recently announced its plan to pull its content from Netflix in favor of its own offering, which will include new releases like Toy Story 4 and Frozen 2, as well as Disney classics.

Of the millennials who said they would subscribe to the Disney service, 58% said they would use it in addition to other streaming options, versus 34% who Read full story ›

Source: The Drum