Its less than 50 days to go for FIFA U-17 World Cup to take place in India. The entire Indian football fraternity is looking forward to it as this is the first time India will be participating, as well as hosting, a FIFA tournament.
The commercial affiliates to get on board the world cup are Bank of Baroda, Hero Moto. Corp and Coal India. Earlier, The Drum spoke with head of FIFA tournaments, Jaime Yarza who said that brands can reach the youth market through sport.
To find out how Bank of Baroda (BOB) is deriving value associating with Read full story ›
Source: The Drum
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