WPP has called the first half of 2017 “much tougher” than anticipated, reporting a drop in like-for-like revenue and sales.
The company blamed slower client spending and short term investment strategies, as well as calling out the industry for unsustainable new business practices. In an emotive call, WPP said in its statement: “our industry may be in danger of losing the plot.”
For the first half and Q2 highlights, it reported like-for-like revenues down 0.3% and like-for-like sales down 0.5%, which it said was slower than the first quarter.
Looking to macro trends, WPP painted a grim picture in which many Read full story ›
Source: The Drum
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