By Danielle Long

Minute Maid has created the magical world of The Pulpy Factory in a Willy-Wonka inspired campaign for the China market.

The campaign stars Chinese celebrity Hu Ge as the flamboyant President of Pulpy, who takes visitors on a tour of the factory to launch the brand’s new Minute Maid Pulpy Drink.

As Ge travels through The Pulpy Factory, he showcases the drink’s features such as using three different types of pulp for added flavour.

The campaign incorporates TV, digital, social, content and events and was created by MullenLowe China.

Cheelip Ong, chief creative officer of MullenLowe China says: “Minute Maid has always Read full story ›

Source: The Drum