By Graham Cooke

Nothing better highlights the threat to brands than Amazon recently shrugging off a steep profit drop in the same week it announced recruitment drives, massive expansions to its R&D arm and its first major TV sports deal.

Amazon is the seemingly unstoppable machine, capable of shrugging off poor financial results while still expanding. You’d be forgiven for questioning how other brands can possibly compete.

Yet, despite outward appearances, Amazon does have a weakness – it’s simply too big to provide an engaging product discovery phase. If you know what you want, it’s ideal – but otherwise, Read full story ›

Source: The Drum