Unilever-owned brand Hellmann’s has embarked on its first direct-to-consumer trial, delivering fresh ingredients for people cooking a new recipe on impulse.
The brand has partnered with Quiqup, an on-demand delivery service, for the tests and will use its platform and app. In it, users will be able to choose a recipe and have all of the ingredients at their door within an hour.
“We recognised that consumers are looking to technology to help make their cooking and eating habits quicker and easier,” said Joanna Allen, VP of global brand for Hellmann’s.
“By offering consumers the opportunity to directly shop the Hellmann’s Read full story ›
Source: The Drum
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