It’s pretty great being James Harden right now, according to Foot Locker’s latest digital campaign with Adidas, featuring the NBA star boasting his lavish lifestyle on a luxury yacht.
The spot, entitled ‘Summer of Harden,’ tracks the player as he reflects on his recent accomplishments, including what he dubs his “little raise at work” (Harden recently signed the biggest contract extension in NBA history, worth $228m).
In the ad, debuting on Foot Locker’s YouTube channel, Harden goes about his routine, working out on a treadmill, perfecting his shot, recovering in a hot tub and putting on Adidas shoes. As he Read full story ›
Source: The Drum
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