Digital measurement outfit DoubleVerify has agreed to sell a majority stake to private equity fund Providence Equity Partners in the latest round of adtech mergers and acquisitions.
Former Starcom Mediavest Group chief executive Laura Desmond is set to join DoubleVerify’s board as part of the deal.
The terms of the transaction have not been publicly disclosed by either party, but media reports have pegged the financial value of the deal at $200m. The DoubleVerify management team is set to continue in its existing guise once the transaction has been closed, with Desmond having been appointed lead director of its Read full story ›
Source: The Drum
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