Snapchat sees itself as the face of mobile first TV will aim to become a platform where the top shows and movies not only advertise but also release content to engage its youthful userbase.
Speaking at the Edinburgh International TV Festival, Nick Bell, vice president of content of Snap Inc, unveiled the ins of outs of being tasked with developing new shortform formats and enticing broadcast partners to work with them.
Bell, who was snagged from his role of senior vice president of digital products at News Corporation by Snapchat chief executive Evan Spiegel, shared the routes, Read full story ›
Source: The Drum
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