Publicly listed adtech companies RhythmOne and YuMe have issued separate statements confirming reports that they are in negotiations, with any potential deal representing the latest transaction in adtech mergers and acquisitions (M&A).
UK-based RhythmOne, which is listed on the AIM, made the first move, issuing a statement confirming it was in talks with YuMe over a potential takeover. “Given the nature of the discussions, there can be no certainty that any transaction will proceed,” read the company statement.
“A further announcement will be made in due course if and when appropriate.”
YuMe, itself listed on the New Read full story ›
Source: The Drum
Industry News