By Shawn Lim

Indonesia is a country that has some of the world’s most digitally savvy citizens and is tipped to become “Asia’s digital economic powerhouse” with 73% of total Internet users accessing it through mobile. However, television advertising is still king in Indonesia with high penetration, while mobile advertising is playing catch up.

What then, should marketers do when it comes to deciding on whether to allocate their budget to television or mobile advertising? Naveen Tewari, founder and chief executive officer of mobile advertising platform InMobi, feels that a strategy with a good mix is important, but Read full story ›

Source: The Drum