Orient electric wants to help Indians get rid of their flickering tubelight in an integrated advertising campaign.
The ad, conceptualised by Contract Advertising, features Indian cricket star MS Dhoni and aims to increase awareness and trigger replacement of traditional tube light with LED Batten.
The campaign features the headline ‘No Choke, No Starter and No Flicker’ as Anshuman Chakravarty, head of brand and corporate communication, Orient Electric, said communication around LED Batten could be a game changer.
He added: “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even Read full story ›
Source: The Drum
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