By John Glenday

MEC is making a play for the US market with the appointment of Amanda Richman to head up its new North American agency once a merger between itself and Maxus has concluded.

Richman will arrive at the agency this October at the request of global chief executive Tim Castree having built a reputation for motivating clients to embrace new ways of working as president of investment at Starcom USA and working with big name brands such as Airbnb, Kraft Heinz and Samsung.

Castree remarked: “Amanda is a fantastic choice to Read full story ›

Source: The Drum