Vodka brand Finlandia is harking back to its Finnish routes in its latest global campaign, exploring the Nordic ‘land of the Midnight Sun’ through magical realism in print, social, digital and TV.
The work, dreamed up by Wieden+Kennedy London, examines the fact that in Finland, the sun doesn’t set for 72 days during summer. Graded in rich tones of green and enhanced by the enchanting sounds of the forest, the TV ads reimagine Finnish plants opening in the sun to reveal the tropical fruits of the vodka’s new Flavours range, such as coconut and orange.
The films were directed by Read full story ›
Source: The Drum
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