Current changes to marketing within the automotive industry are being led by the digital consumer. For car brands, this means understanding their consumers in the way online retailers already do. That behavioural shift to digital has already happened and marketers are investing increasing time and effort into expanding their knowledge of their online audience.
Our data shows that the digital auto consumer journey has changed significantly in the past year. The picture is a brutal one:
Loading…
The online consumer is in a hurry. Between commencing online research and buying a car, the gap Read full story ›
Source: The Drum
Industry News
