By Kyle O'Brien

Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.

This week, Alyssa Toro, chief creative officer at Connelly Partners, gives her take on a recent Gatorade campaign featuring sports stars saying how defeat motivates them.

“You really want to know the secret to victory? Defeat. Make defeat your fuel.”

When Read full story ›

Source: The Drum