By Ayesha Salim

Technology enables brands to learn more about consumers and reach out to them in innovative ways. But according to Keith Reinhard, Chairman Emeritus at DDB, brands have become too distracted by “shiny new objects” and have forgotten how to truly connect with consumers.

In the fourth episode of Oath’s brand love series, he explains how brands can tackle the tsunami of technical innovation and get back on track.

“We have become so obsessed with tools that we’ve forgotten about the basics,” he says. “There’s still a difference between a click and a true connection, and between a one-off stunt and Read full story ›

Source: The Drum