Trade supply retailer Wickes is doing its part to get its handy customers to better protect their skin with a timely pivot into the sun cream market.
The company is unveiling a new line of free sun cream in store with packaging much more reminiscent of wood filler or paint than traditional balms, in an awareness drive underlining its research finding that there has been a 119% rise in melanoma skin cancer incidence rates since the early 90s.
Melanoma is an illness highly contractable in the construction industry due to long periods spent by tradespeople in the outdoors.
Matthew Gaunt, head of brand Read full story ›
Source: The Drum
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