By John Glenday

Geometry Global UK is inviting brands to embrace ‘sensory reality’ alongside virtual and augmented reality as a means to deliver a personalised shopping experience.

The brand activation agency has become the first in Britain to install Sensiks Sensory Reality Pod – a multi-sensory cabin capable of synchronizing sound, vision, smell, temperature, air flow, taste and vibration to create a fully customizable experience.

Fred Galstaun, Sensik chief experience officer, said: “By enriching audiovisual content with stimuli for all the senses, sensory reality can transform the shopper’s state of mind from passive observing to active experiencing. Geometry will Read full story ›

Source: The Drum