German grocer Edeka has seized headlines with a compelling marketing stunt that has seen it strip foreign goods from the shelves of its Hamburg outlet.
The activity was run to show how much other cultures – and especially immigrants –can bring to German shores, all shot for an upcoming ad campaign that hopes to make this message resonate further.
Only goods made in Germany were left in place, making a strong and visual point about the global nature of the food chain and the countries reliance on imports. The stunt gained significant leverage on social media as photos from the Read full story ›
Source: The Drum
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