By Jessica Goodfellow

At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism.

The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’, the first man on the moon’s ‘leap’ and Muhammad Ali’s ‘float’.

‘Words are powerful. Choose them well’ is the closing line of the campaign, Read full story ›

Source: The Drum