By Rebecca Stewart

Amazon has opened up a self-service tool for YouTube influencers to join its highly-vetted Influencer Program.

The web giant, which has been touted as a possible “third force” against the Google and Facebook duopoly by WPP boss Sir Martin Sorrell, quietly brought the Influencer Program out of a closed beta last Thursday, allowing YouTubers to put themselves forward for consideration.

The program was initially launched in Spring to let influencers set up their own pages within Amazon’s walls to serve as a sort of ‘storefront’ for their favourite products.

The move was first spotted by TechCrunch, with Amazon Read full story ›

Source: The Drum