By Katie Deighton

Creative Work of the Week‘s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesle into the bed of the finance brand’s customer Dan as he checks his live credit score.

Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of ‘surrealist humour’ by plucking Tyldesley up from the commentators’ box and plonking him down in a couple’s bed.

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Source: The Drum